Bissinger[+] Opts for vjoon K4

October 9, 2014

vjoon, a leading global provider of software solutions for managing digital content, today announced that the media agency BISSINGER[+] has opted for vjoon K4 and is already using the cross-media publishing platform's efficient, highly automated workflows to prepare Evonik's media collateral. BISSINGER[+], set up in 2013 by Manfred Bissinger, is headquartered in Hamburg and maintains another office in Essen. vjoon's integration partner SNAP Innovation installed the platform in a joint effort with long-time vjoon K4 customer KircherBurkhardt, Berlin, which also provides operating support, to include server hosting. Beyond that, BISSINGER[+] and KircherBurkhardt collaborate closely to create Evonik publications. Editorial design, infographics and digitization are all handled by KircherBurkhardt, which has used vjoon K4 for many years to deliver award-winning corporate publishing projects.

Commenting on the agency's choice, BISSINGER[+] Managing Director Kim Alexandra Notz says, "The ability to rely on an efficient system makes all the difference, especially in a project as important and complex as the Evonik media family. vjoon K4 has been demonstrating its stability and performance for years in many CP projects, which made our decision easy."

"We are delighted to welcome BISSINGER[+] to vjoonity, the global community of vjoon customers," notes Holger Kraemer, Director of Business Development at vjoon. "With SNAP Innovation, BISSINGER[+] is trusting in a very experienced integration partner known for maintaining long-term customer relations."

BISSINGER[+] took on the Evonik account in spring of 2014 and, after a great deal of conceptual brainstorming, revamped the media offerings' look and feel. The makeover included innovations in journalistic style and design. Content marketing aspects, synergies and digitally adapted content were also factored into the equation. The agency handles the Evonik account's entire media package, which consists of a customer magazine, an employee newsletter and digital offerings.

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BISSINGER[+] is a media agency founded by Manfred Bissinger in 2013. Headquartered in Hamburg, it also has an office in Essen. The firm helps clients develop and implement cross-media communication strategies with services ranging from conceptualizing to realizing creative solutions in both printed and digital formats. BISSINGER[+] delivers results that pay into clients' brands, creating something precious to be experienced and valued. The agency plays to its strengths by combining journalism, marketing and specialized skills to transform a passion for storytelling into story-selling. The firm's management has more than 30 years' industry experience and a resilient network to draw on. As an agile agency, BISSINGER[+] knows exactly which special skills are needed to devise communication solutions for clients. The firm teams up with strategic partner agencies skilled in conventional advertising, editorial design and digital solutions to cover the entire range of corporate publishing and content marketing services. BISSINGER[+] uniquely combines profound publishing know-how with the creativity and agility of a successful agency: Inquisitive and passionate, networked and committed, and always one step ahead!

About SNAP Innovation:
Founded in 1996, SNAP Innovation GmbH currently employs a staff of 20 at its Hamburg, Frankfurt, and Munich offices. SNAP is the leading system integrator for Adobe-based publishing solutions in the Germanophone region. The company's key solution is the K4 Cross-media Publishing Platform from vjoon. SNAP has rolled out and put into operation more than 3,500 of these workstations since 2004. Publishers currently using SNAP solutions include Hubert Burda Media, DIE ZEIT, WAZ Mediengruppe, DVV Media Group, Hannoversche Allgemeine Zeitung, Leipziger Volkszeitung, and Schwäbische Zeitung. Its customer base also comprises enterprises such as ADAC, Beiersdorf, HSH Nordbank or Vattenfall Europe.

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