Les Echos Publishing: Interview with Bertrand Salliou

Bertrand Salliou of Les Echos Publishing discussed the ways in which his company uses vjoon K4 to prepare its highly personalized print publications, generate content and deliver it to over 1200 websites.

“As part of the Les Echos Group, we have a lot of customers in the services industry. With vjoon K4, we are able to not only create many customer and employee magazines with printed information, but also deliver this information to various websites in highly automated ways. This is primarily native web content rather than just recycled print articles. And the Web CMS merely serves as the layout engine for this purpose.”, says Bertrand Salliou Vice Director, Les Echos Publishing.