Customer Testimonial

Ya Pokupayu
Shopping Guide
Delovoy Kvartal
Abak Press
Publications / Projects:Ya Pokupayu, Shopping Guide, Delovoy Kvartal
Number of Users:20

“We are absolutely on time with every edition because every staff member from the editor-in-chief to the ad manager knows exactly at any given time what the status of his or her material is. We have reduced errors to a minimum, which has a significant economical impact on a publication like ours that has a decidedly ad-driven character.”

Tatjana Sytchjova, Editor-in-Chief

'Ya pokupayu' is a lifestyle magazine specialized on premium products and services in the megapolis. The magazine is the leading shopping guide in Russia with a network of full color, high gloss magazines that are published in the cities of Barnaul, Volgograd, Voronesh, Jekatarinburg, Kazan, Krasnodar, Nizhnij Novgorod, Novosibirsk, Omsk, Perm, Rostov-na-Don, Samara, Sotchi, Toljatti, Tjumen, Ufa and Tcheljabinsk.

The magazine has selected K4 to optimize production of editorial material for the central editorial office in Moscow as well as for its regional editions. Each of the five regional editions uses about 40% of material supplied by the central office, while the rest is original material put together by local staff.

With the K4 Overview model, staff in the regional offices can monitor the progress of centrally designed material in real time and select what they want to use at an early preparatory stage. The K4 Variant feature, on the other hand, allows the central office to save time when putting together modified ads for every regional edition. With K4 Variants, InDesign users can use the same text or image frame for content that may differ for easier maintenance of regional or multi-language publications.