Customer Testimonial

Company:Publicis Erlangen
Publications / Projects:Siemens Welt
Category:Content Marketing, Advertising Agencies
Number of Users:> 40
Olaf Wolff

“Being quick to respond and flexible in adapting to new requirements is essential in editorial workflows, especially when working with large international customers as we do. However, this should neither affect the security and quality nor the creativity that our customers have come to expect from us. This is why we have opted for vjoon K4.”

Olaf Wolff, Divisional Managing Director Corporate Publishing

Publicis Corporate Publishing, a business division of the Publicis KommunikationsAgentur GmbH, GWA, headquartered in Erlangen, Germany, is a unique unit within the German Publicis Group specializing in corporate media. Some 60 employees at the company locations in Erlangen and Munich develop and prepare print and online media. Publicis KommunikationsAgentur Erlangen-Munich ranks among the top twenty agencies in Germany, and is the uncontested leader in the business-to-business sector. A total of 250 employees work to create holistic communications solutions for such global players as Siemens, MAN, Cherry and STIHL, as well as for national and regional companies such as DATEV, Möbel Höffner, mister+lady jeans and the Munich International Trade Fairs.

Publicis KommunikationsAgentur Erlangen-Munich ist one of 6 Publicis Agencies in Germany and part of the international Publicis Groupe S.A., headquartered in Paris, France. Publicis Groupe S.A. is the world’s fourth largest communications group, as well as the third largest in Europe. Its activities span 104 countries on all five continents, with nearly 40.000 employees.

Publicis Erlangen/Munich will use vjoon K4 to help the communication agency streamline its Adobe InDesign production processes. With the system, Publicis will be able to work more efficiently and therefore respond with greater flexibility to their customers’ needs. K4 System Integrator SYSPRO GmbH is in charge of implementation and training.

With its ease of use, multilevel security controls, and robust customization options, K4 will structure the production workflow for the customers and the internal editorial, design and production teams at Publicis. All parties involved in the production process will work together hand in hand, even across different locations, internationally and with multi-language publications. With K4’s state-of-the-art technology already in use at large publishing houses, the corporate publishing service provider can easily produce all its customers’ publications as well as realize new projects without compromizing on creativity.