Customer Testimonial

Vechernyaya Moskva
Vechernyaya Moskva/website
Company:Vechernyaya Moskva
Publications / Projects:Vechernyaya Moskva (Print), Vechernyaya Moskva (website)
Category:Magazines
Installation:2011
Alexander Cheksin, CEO

“vjoon K4 is the perfect system for our cross-media newspaper publishing. It is easy to use and helps us serve our metropolitan audience with quality cross-media content.”

Alexander Cheksin, CEO

Set up in 1923, Vechernyaya Moskva is one of the most widely read dailies in the Moscow metropolitan region with a circulation of 300,000 for the daily editions and 1.15 million for the weekly.

In terms of content, the focus of Vechernyaya Moskva's strategy is on topical online reporting. The paper uses web analytics to track page views and assess the success of its offerings. Topics that generate the most traffic over the day are also earmarked for the print edition. One of the great advantages of vjoon K4 is that it allows the online portal's contents to be readily reused for other output channels, and can even port such content automatically, for instance, to the print edition. vjoon K4 enables editors to easily track and view the current status of each article, so they always know exactly what work remains to be done. This ensures the right content is delivered to the right place at the right time, even under tremendous deadline pressure.

For further information please find here the case study.