Content Supply Chain Management (Part 5)
Who benefits from Content Supply Chain Management?
PUBLISHERS
Content editors, Layout designers, media and production management – they all benefit from a unique publishing workflow, based on a lean content supply chain.
Content Editors
Internal and external editors create high-quality stories for print and online. Everyone has secure access to the system from anywhere. Headlines, images and extracts as well as SEO keywords can be created with AI and easily added.
Layout Designers
Layout designers create the entire issue and enrich stories with photos and graphics. Thanks to the close collaboration between layout designers and editors, layouts can be adapted to text lengths or articles can be written copy-fit.
Media Management
The editorial team has access to all texts, photos, graphics, and videos via a central content-hub. Versions are saved automatically and image collections can be made available to the editors. A digital archive manages all issues ever published.
Production Management
The entire production status can be displayed in the newsroom at any time. So the head of production can view all publication layouts with their assigned workflow status, providing instant insight into areas that require attention.
ENTERPRISES
From small to large. From marketing, to sales, finance, legal and HR. Go even further to optimize your entire content operations.
Marketing
Brand elements (e.g. logos, colors, fonts), videos, images, graphics, text samples, advertisements, product brochures, presentations.
Sales
Price lists, product fact sheets, sales guidelines, sales presentations, training material, tutorials.
Finance
Budgets and forecast documents, audit reports, financial reports and presentations, internal management reports, compliance documents.
Legal
Compliance documents, intellectual property registrations, ethics and compliance materials, corporate governance documents.
HR
Contracts, job advertisements, employee handbooks, guidelines for new employees, internal communication material.
ASSOCIATIONS
Produce more content in less time. Include all your valued stakeholders and scale your creative content production with automations and lean workflows.
Members
Access to the association’s brand elements, promotion materials, and reports. Collaboration on content for the association’s internal and external communication.
Management
Creating and approving images, graphics, videos, social posts, promotion flyers, campaigns, news, member and association magazines, reports, presentations, brand elements and guidelines.
Creative Services
Process creative tasks (e.g. photos, illustrations, texts, storyboards, audio), sharing results, using brand elements and guidelines.
CREATIVE AGENCIES
Creaive organizations need centralized information and lean workflows to produce relevant content for their clients.
Clients
Briefings, approvals, comments, budget plans, project overviews, providing brand elements and guidelines, management feedback, executive reports.
Creative Teams
Images, graphics, videos, ads, social posts, promotion flyers, product brochures, annual reports, sustainability reports, presentations, using brand elements and guidelines, production overview.
Freelancers
Process creative tasks (e.g. photos, illustrations, texts, storyboards, audio), sharing results, using brand elements and guidelines.
Administrations
Briefings, budget plans, meeting notes, contracts, executive reports, general project documents.
Deepen your knowledge
Take a deeper dive into the topic and learn more about the course you need to take. In the following parts, you will learn how to master the increasing complexity of content management, what content supply chain management is, how you can stay ahead with it, and whether even you can benefit from it.
Start
Revoutionize your way of managing content!
Part 2
The content challenge, or: How to tame complexity?
Part 3
What is Content Supply Chain Management?
Part 4
How to stay ahead in content operations?
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