Why vjoon

Revolutionize your way of working

Get ready to tackle your content challenge. Tame the increasing complexity in content production and take back control. Experience how vjoon can help you stay in the driver's seat by following the path of content supply chain management.

What is content supply chain management?

The idea of considering content production as a supply chain to keep increasing complexity and costs manageable goes back over a decade. The pioneering concept of vjoon’s Unified Publishing Process (UPP) 🔗 from 2012 already pursued this consideration. Since then, we continuously developed and adapted it to the markets needs. Today, content supply chain management is a successful standard for effectively bringing together people, tools, and workstreams to imagine, create, manage, provide, and improve content.


An inspiring idea is your starting point for a strategy that keeps your customers engaged.


Whether text, image or video, create any type of content to fit strategies and customer needs.


Manage all content centrally and edit, share and review with internal and external stakeholders.


Provide content automatically in various formats for multiple purposes and target groups.


Analyze performance data and optimize your content to be even better for future projects.

Your content challenge

Ever faster cycles, ever more formats and distribution channels determine the daily work in marketing, creative agencies and publishers as well as in many other team organizations. The consequences are increasing complexity in all processes and a fast-growing amount of data.

According to IDC and Huawai, the overall amount of data generated is expected to reach 572 zettabytes by 2030. And while the share of enterprise content is 47 exabytes today, it will reach 155 exabytes by 2026. And this growth will continue and accelerate in the years to come.

Using manual processes and outdated tools such as e-mail and file servers, companies will lose an incredible amount of time and money in managing their content. From the initial idea, through implementation, review, versioning, and manual delivery in various formats, it can take days and weeks. Companies that don't have an optimized and cost-efficient content supply chain will certainly be left behind.

Challenges to be mastered:

  • Use modern and familiar tools to create content at scale.
  • Access standard integrations to streamline workflows and automation.
  • Enable quick access to all versions of your content through a central content-hub.


  • Use smart integrated systems that connect teams, workflows, and content.
  • Follow a clear and transparent production strategy that guides you step by step.
  • Avoid storing content in different systems, but establish a central content hub as your single source of truth.


  • Most importantly, you need a modern and powerful DAM platform to manage the growing amount of content.
  • At the same time, this platform should be able to manage huge numbers of versions and automatically provide different renditions.
  • In addition, you need intelligent metadata management to enrich your content with additional information so that it becomes an important part of your value chain.


  • First, you need professional standard tools, such as Adobe Creative Cloud, to create creative content with maximum freedom. Preferably, these tools are already deeply integrated with a workflow system and DAM.
  • Second, automate as many routine manual tasks as possible, such as managing versions, but also creating accurate renditions should be automated.
  • And third, output channels and platforms should also be delivered automatically. This is usually done by connecting third-party systems – either directly available out-of-the-box or as an custom development.


  • Focus on modern, but field-proven technologies and production concepts.
  • Use state-of-the-art technologies and standard solutions instead of launching your own cost-intensive projects.
  • Keep your entire processes lean and highly automated.
  • Have your workflows and IT reviewed by experienced partners.


Daniela Blog Author

“To create content in high volume, I need cutting-edge creative tools, smooth collaboration with internal and external stakeholders, and easy access to existing content.”

Vicky, Content Creative


“To manage our content in a value-added way, we need a central content-hub as a single source of truth, proper automations and transparent workflows with smart integrated tools.”

Josh, Project Manager

“Rapidly changing markets and customer expectations require content that inspires. Nevertheless, the costs for creative and technical processes must be well manageable.”

Sharon, Executive Manager

Stay ahead

A smart production process can meet the challenge of increasing content and growing complexity. Stay ahead with a content supply chain based on vjoon solutions. From the initial creative idea, through team collaboration, reviews, versioning, and management of all related information, to the delivery of a wide variety of formats – our integrated solution helps you turn ideas into reality. Faster than others.


  • Don’t just create – turn content into valuable information for customers and businesses. Use tools that lead this content to its destination in a highly automated and secure way.
  • Access via sophisticated vjoon clients from anywhere to create awesome content for print and digital.
  • Benefit from vjoon’s tight integration with Adobe Creative Cloud and Firefly AI for maximum creative freedom.
  • Use Word, Excel, and PowerPoint to create typical business information and manage all files including all versions with ease using vjoon.


  • Manage any content and all your workflows more efficiently with a smartly driven content supply chain.
  • Break down siloed thinking and connect everyone in one streamlined workflow with the ready-to-use integration of a next-gen DAM with a professional publishing system.
  • Expand your capabilities with optional integration of planning systems for topics, campaigns or pages.
  • Ensure with seven as your single-source-of-truth that all your content is always available in the latest version, both across teams and organizations and in different cities or countries.
  • Group assets into collections if you want to make selected content available to internal or external stakeholders.
  • Our solutions analyze and structure vast amounts of metadata in seconds so that search and filters deliver the right assets faster than ever.
  • Grant rights of use for images and mark non-existing rights directly in the layout.
  • Enable immediate feedback through approvals, comments as well as status information and benefit from notifications that let you know when something needs to be done.


Provide Tools
  • Provide dynamic content for publication to every channel or touchpoint.
  • Let your Teams deliver perfectly fitting images and graphics for campaigns, magazine editions or webshops. With Renditions, they always quickly and automatically have the right size and resolution in the required file format at hand.
  • Benefit from extensive integration options for a variety of systems, including Web CMS, Social Media, ERP, eCommerce, or Marketing Automation. Depending on your needs, you can trigger these systems manually or automatically and deliver content with ease.

Benefit from a proven track record

Together with our global partner network, we look back on 30 years of experience in content management solutions. Starting as the first provider of professional workflow solutions based on Adobe InDesign, we were (again) one of the first in magazine apps for Adobe DPS and today offer integrated solutions for smart content management. Customers of various sizes are already leveraging the power of vjoon solutions to improve their content supply chain and seeing incredible results.


founded in Germany, privately owned


global partners


customers from XS to XXL


concurrend seats worldwide

Learn more about our solutions

vjoon seven

seven is your central content hub and single source of truth. Its intelligent use of metadata lets your assets become valuable parts of your brand.

Go for vjoon K4

vjoon K4

K4 manages any content and serves all media. Its powerful workflows streamline editorial collaboration, save time and lead to stunning results.

Ready for take-off?

Bring your content management to the next level with vjoon.

Our experts will be happy to discuss your challenges and give you a personal demo.

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