Case Study
Automated content delivery for 1,600 websites
Industry:
Media & Publishing
“We have been using K4 for 2 years now and wanted to use the same CMS for our print and online content. For this, we need different workflows to manage this content and to be able to update the website content automatically. K4 saves us a lot of time here.”
Bertrand Salliou
Vice Director, Les Echos Publishing
About the customer:
Les Echos Publishing, a subsidiary of the Les Echos – Le Parisien Group, designs and produces tailor-made BtoB communication devices. They have developed unique expertise with consulting professionals (chartered accountants, CGP, lawyers, insurers, notaries, etc.). Accounting expertise is part of the DNA. And for good reason, the company was founded in 1987 by a chartered accountant! With more than 30 years of experience in creating customer information media and with the expertise of the Les Echos - Le Parisien Group, they offer tailor-made and innovative communication solutions to boost the development of their customers' business.
Newsletters for clients and prospects, website creation, reviews by client profile, animation of social networks, referencing of websites, guides for entrepreneurs, and wealth management ... these are innovative solutions to support the development of companies with the guarantee of the media expertise of the Les Echos - Le Parisien Group and the knowledge of the accounting clients that they have supported for 30 years under our former brand EXPERT INFOS.
Challenges:
- Production of branded content for 3,000 customers
- Automated delivery of online content
- Replace Microsoft Word within the workflow
Results:
- K4 as central CMS with different workflows for print and online content
- Replacing Word with K4 generates time advantages in the correction process
- Automated workflows to deliver 1,600 websites with personalized content
- Increased security throughout the entire process