Why vjoon

Revolutionize your way of working

Get ready to tackle your content challenge. Tame the increasing complexity in content production and take back control. Experience how vjoon can help you stay in the driver's seat by following the path of content supply chain management.

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What is content supply chain management?

The idea of considering content production as a supply chain to keep increasing complexity and costs manageable goes back over a decade. The pioneering concept of vjoon’s Unified Publishing Process (UPP) 🔗 from 2012 already pursued this consideration. Since then, we continuously developed and adapted it to the markets needs. Today, content supply chain management is a successful standard for effectively bringing together people, tools, and workstreams to imagine, create, manage, provide, and improve content.

Imagine

An inspiring idea is your starting point for a strategy that keeps your customers engaged.

Create

Whether text, image or video, create any type of content to fit strategies and customer needs.

Manage

Manage all content centrally and edit, share and review with internal and external stakeholders.

Provide

Provide content automatically in various formats for multiple purposes and target groups.

Improve

Analyze performance data and optimize your content to be even better for future projects.

Your content challenge

Ever faster cycles, ever more formats and distribution channels determine the daily work in marketing, creative agencies and publishers as well as in many other team organizations. The consequences are increasing complexity in all processes and a fast-growing amount of data.

According to IDC and Huawai, the overall amount of data generated is expected to reach 572 zettabytes by 2030. And while the share of enterprise content is 47 exabytes today, it will reach 155 exabytes by 2026. And this growth will continue and accelerate in the years to come.

Using manual processes and outdated tools such as e-mail and file servers, companies will lose an incredible amount of time and money in managing their content. From the initial idea, through implementation, review, versioning, and manual delivery in various formats, it can take days and weeks. Companies that don't have an optimized and cost-efficient content supply chain will certainly be left behind.

Challenges to be mastered:

How to create content fast and at high volume?

Use modern and familiar tools to create content at scale.
Access standard integrations to streamline workflows and automation.
Enable quick access to all versions of your content through a central content-hub.

How to break down silos and improve collaboration between people and systems?

Use smart integrated systems that connect teams, workflows, and content.
Follow a clear and transparent production strategy that guides you step by step.
Avoid storing content in different systems, but establish a central content hub as your single source of truth.

How to manage the fast growing amount of versions, renditions and important information for each asset?

Most importantly, you need a modern and powerful DAM platform to manage the growing amount of content.
At the same time, this platform should be able to manage huge numbers of versions and automatically provide different renditions.
In addition, you need intelligent metadata management to enrich your content with additional information so that it becomes an important part of your value chain.

How to provide tailored content for a wide range of channels and stakeholders?

First, you need professional standard tools, such as Adobe Creative Cloud, to create creative content with maximum freedom. Preferably, these tools are already deeply integrated with a workflow system and DAM.
Second, automate as many routine manual tasks as possible, such as managing versions, but also creating accurate renditions should be automated.
And third, output channels and platforms should also be delivered automatically. This is usually done by connecting third-party systems – either directly available out-of-the-box or as an custom development.

How to keep costs lean in the face of increasing content production?

Focus on modern, but field-proven technologies and production concepts.
Use state-of-the-art technologies and standard solutions instead of launching your own cost-intensive projects.
Keep your entire processes lean and highly automated.
Have your workflows and IT reviewed by experienced partners.

“To create content in high volume, I need cutting-edge creative tools, smooth collaboration with internal and external stakeholders, and easy access to existing content.”

Vicky, Content Creative

“To manage our content in a value-added way, we need a central content-hub as a single source of truth, proper automations and transparent workflows with smart integrated tools.”

Josh, Project Manager

“Rapidly changing markets and customer expectations require content that inspires. Nevertheless, the costs for creative and technical processes must be well manageable.”

Sharon, Executive Manager

Stay ahead

A smart production process can meet the challenge of increasing content and growing complexity. Stay ahead with a content supply chain based on vjoon solutions. From the initial creative idea, through team collaboration, reviews, versioning, and management of all related information, to the delivery of a wide variety of formats – our integrated solution helps you turn ideas into reality. Faster than others.