Case Study
First European magazine app
Industry:
Financials & Banking; Creative Agencies
“vjoon K4 lets us work in parallel on the print, online, and iPad editions and use the full spectrum of Adobe Creative Suite.“
Lukas Huggenberg
Head of IT and Senior Art Director, Arnold. Inhalt und Form AG
(Arnold. Inhalt und Form AG, today part of C3, produced the „bulletin“ for Credit Suisse)
About the customer:
Founded in 1856, Credit Suisse Group AG is a global wealth manager, investment bank, and financial services firm founded and based in Switzerland. Headquartered in Zürich, it maintains offices in all major financial centers around the world and is one of the nine global “Bulge Bracket" banks providing services in investment banking, private banking, asset management, and shared services. Credit Suisse is known for its strict bank–client confidentiality and banking secrecy practices.
Arnold.Inhalt und Form (today part of C3 Creative Code and Content) offered comprehensive publishing services ranging from conception and creation, research and coordination to the design of graphics, corporate images, interactive media, and 3D objects. As one of Switzerland's leading corporate publishing agencies, it produced employee and customer magazines as well as annual reports for well-known clients such as Credit Suisse.
In May 2006, Credit Suisse decided to connect its “bulletin” editorial department with Arnold.Inhalt und Form via vjoon K4. The banking environment demands highly secure IT infrastructure, so IT experts reviewed various options with the aim of affording Credit Suisse's editors access to vjoon K4 at Arnold Inhalt und Form. vjoon's integration partner Topix AG found a solution that met Credit Suisse's demands.
In 2010, “bulletin”, the multiple international award-winning customer magazine, was available for the iPad. The deep integration of vjoon K4 and Adobe Digital Publishing Suite (DPS) enabled the service providing agency to deliver the iPad edition very quickly despite its sophisticated design and content.
In addition to "WIRED" magazine (see video here), produced with K4 by Condé Nast, the first magazine app worldwide to be produced with Adobe DPS, "bulletin", was the first magazine app in Europe to be produced with Adobe DPS and K4.
Challenges:
- Detailed analysis and prioritization of the requirements.
- Redefining content creation for digital and print.
- High security standards in data exchange.
- Close cooperation with various key players.
- Set up a prototype and transfer it to regular production.
Results:
- Integration of additional content for digital editions
- Set up and implementation of standard processes.
- Efficient workflow management for multi-channel content production.
- Successful roll-out of the first European magazine app via Apple App Store.
- Successful launch of a digital edition and attracting new subscribers.